{"id":8751,"date":"2021-02-17T11:05:26","date_gmt":"2021-02-17T10:05:26","guid":{"rendered":"https:\/\/www.baginco.com\/?p=8751"},"modified":"2021-03-03T09:12:09","modified_gmt":"2021-03-03T08:12:09","slug":"temoignage-great-granola","status":"publish","type":"post","link":"https:\/\/www.baginco.com\/fr\/stories\/temoignage-great-granola\/","title":{"rendered":"T\u00e9moignage – gr’eat granola"},"content":{"rendered":"

Am\u00e9lie fait la pluie et le beau temps chez GR\u2019EAT granola. Son aventure d\u00e9bute en 2015 avec la fabrication de granola maison. La durabilit\u00e9 rev\u00eat une grande importance pour elle et elle n\u2019utilise donc que des ingr\u00e9dients biologiques. Elle a trouv\u00e9 un emballage en parfaite harmonie avec sa philosophie\u00a0! Voici son histoire\u00a0:<\/p>\n

 <\/p>\n

Quel type d\u2019emballage recherchiez-vous\u00a0?<\/strong><\/h3>\n

Am\u00e9lie\u00a0<\/strong><\/em>: Au d\u00e9but, j\u2019utilisais un sac standard sur lequel je collais chaque fois un autocollant<\/strong>. C\u2019\u00e9tait une t\u00e2che laborieuse<\/strong> qui ne g\u00e9n\u00e9rait pas toujours de beaux r\u00e9sultats. J\u2019\u00e9tais \u00e0 la recherche d\u2019une alternative \u00e9cologique<\/strong> qui soit plus esth\u00e9tique et capable de renforcer notre marque.<\/p>\n

Je voulais aussi un emballage qui ne soit pas trop grand<\/strong> par rapport au produit. Il arrive que des sacs ne soient qu\u2019\u00e0 moiti\u00e9 remplis, ce que nous voulions \u00e9viter absolument. Notamment parce que ce n\u2019est pas pratique pour le transport.<\/p>\n

Enfin, l\u2019\u00e9cologie est tr\u00e8s importante pour nous. C\u2019est pourquoi nous recherchions un partenaire local<\/strong> utilisant des films compostables industriellement. Je suis ravie que nous ayons trouv\u00e9 un emballage bio produit en Belgique pour le march\u00e9 belge.<\/p>\n

 <\/p>\n

De quel type de sac s\u2019agit-il\u00a0?<\/strong><\/h3>\n

Am\u00e9lie\u00a0<\/strong><\/em>: Nous avons finalement opt\u00e9 pour un sac imprim\u00e9 dans un papier blanc plus \u00e9pais, un film bio et une fen\u00eatre personnalis\u00e9e<\/strong>.<\/p>\n

Les sacs imprim\u00e9s correspondent mieux \u00e0 notre identit\u00e9. Ils renvoient une image plus professionnelle, refl\u00e8tent notre identit\u00e9 et sont clairement estampill\u00e9s bio. Notre produit et son emballage font d\u00e9sormais la paire.<\/p>\n

Ce qui me pla\u00eet aussi, c\u2019est que les couleurs<\/strong> des sacs \u00e9gaient les rayons et conf\u00e8rent une touche actuelle et artisanale<\/strong>.<\/p>\n

 <\/p>\n

Comment vos clients ont-ils r\u00e9agi\u00a0?<\/strong><\/h3>\n

Am\u00e9lie\u00a0<\/strong><\/em>: Nous avons re\u00e7u un feed-back tr\u00e8s positif de nos clients. Ils disent que c\u2019est un bel emballage, naturel et parfaitement adapt\u00e9 \u00e0 notre marque<\/strong>.<\/p>\n

Notre produit se d\u00e9marque \u00e9galement chez Delhaize, ce qui renforce notre image de marque. Cet emballage nous a d\u00e9j\u00e0 apport\u00e9 bon nombre de nouvelles opportunit\u00e9s ;-).<\/p>\n

\u00a0<\/strong><\/p>\n

Quels conseils donneriez-vous aux autres\u00a0? Quelle exp\u00e9rience retirez-vous\u00a0?<\/strong><\/h3>\n

Am\u00e9lie\u00a0<\/strong><\/em>: Je dirais \u00ab\u00a0Surveillez votre inventaire<\/strong>\u00a0\u00bb. Notre emballage bio a une dur\u00e9e de vie de 2 ans. Ne commandez donc pas de trop grandes quantit\u00e9s au d\u00e9but. En commandant de plus petites quantit\u00e9s, vous ma\u00eetrisez vos flux de tr\u00e9sorerie et limitez les risques \u00e9ventuels.<\/p>\n

Renseignez-vous<\/strong> \u00e9galement sur les diff\u00e9rents mat\u00e9riaux. Il y a beaucoup d\u2019informations contradictoires ou erron\u00e9es qui circulent. Les innovations dans le domaine du papier, de l\u2019encre et des films sont consid\u00e9rables. Veillez \u00e0 actualiser vos connaissances.<\/p>\n

Je conseillerais \u00e9galement de pr\u00e9voir suffisamment de temps pour le lancement de votre produit<\/strong>. Cr\u00e9ez un r\u00e9troplanning efficace et pr\u00e9voyez une dur\u00e9e tampon suffisante. J\u2019avais tenu compte des d\u00e9lais de livraison et des retards \u00e9ventuels et tout s\u2019est donc bien d\u00e9roul\u00e9.<\/p>\n

Enfin, investissez dans vos emballages<\/strong>. Si vous avez un beau produit de qualit\u00e9, veillez \u00e0 le proposer dans un emballage assorti. Les consommateurs sont attentifs \u00e0 cet aspect et sont pr\u00eats \u00e0 payer pour un bel emballage. N\u2019h\u00e9sitez pas \u00e0 investir dans votre marque\u00a0!<\/p>\n

 <\/p>\n

Qu\u2019avez-vous pens\u00e9 de votre collaboration avec Baginco\u00a0? Vous pouvez vous l\u00e2cher \ud83d\ude09<\/strong><\/h3>\n

Am\u00e9lie\u00a0<\/strong><\/em>: Je n\u2019avais pas une grande exp\u00e9rience en mati\u00e8re d\u2019emballage et de design et j\u2019ai beaucoup appris<\/strong> sur la l\u00e9gislation, les couleurs, les types de papier, etc.\u00a0!<\/p>\n

Au d\u00e9part, le scellage nous a donn\u00e9 du fil \u00e0 retordre<\/strong>. L\u2019emballage \u00e9tait parfois scell\u00e9 de mani\u00e8re trop rigide ou alors trop peu rigide. Sur les conseils de Baginco, nous nous sommes adress\u00e9s \u00e0 un fournisseur de scelleuses pour effectuer toutes sortes de tests. Nous avons finalement trouv\u00e9 la m\u00e9thode de scellage adapt\u00e9e \u00e0 l\u2019\u00e9paisseur de notre papier et \u00e0 notre film.<\/p>\n

Baginco m\u2019a vraiment bien aid\u00e9e<\/strong> tout au long de ce processus. Avec, au final, un bel emballage<\/strong>\u00a0!<\/p>\n

 <\/p>\n

Pleins feux sur les sacs<\/strong><\/h3>\n
    \n
  • Caract\u00e9ristiques\u00a0: papier kraft blanc 110 gr + film bio 23\u00b5<\/li>\n
  • Fen\u00eatre personnalis\u00e9e<\/li>\n
  • Diff\u00e9rents mod\u00e8les<\/li>\n
  • 2 formats<\/li>\n
  • Seulement 2 couleurs par sac<\/li>\n<\/ul>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    Am\u00e9lie fait la pluie et le beau temps chez GR\u2019EAT granola. Son aventure d\u00e9bute en 2015 avec la fabrication de granola maison. La durabilit\u00e9 rev\u00eat une grande importance pour elle et elle n\u2019utilise donc que des ingr\u00e9dients biologiques. Elle a trouv\u00e9 un emballage en parfaite harmonie avec sa philosophie\u00a0! Voici son histoire\u00a0:   Quel type […]<\/p>\n","protected":false},"author":16,"featured_media":8660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[150],"tags":[218],"class_list":["post-8751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-temoignage"],"yoast_head":"\nT\u00e9moignage - GR'EAT granola - Baginco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.baginco.com\/fr\/stories\/temoignage-great-granola\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9moignage - GR'EAT granola - Baginco\" \/>\n<meta property=\"og:description\" content=\"Am\u00e9lie fait la pluie et le beau temps chez GR\u2019EAT granola. 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