{"id":11718,"date":"2022-02-21T11:12:06","date_gmt":"2022-02-21T10:12:06","guid":{"rendered":"https:\/\/www.baginco.com\/stories\/verhaal-achter-het-zakje-interview-over-het-ontwerp-proces\/"},"modified":"2022-03-07T10:57:23","modified_gmt":"2022-03-07T09:57:23","slug":"temoignage-interview-sur-le-processus-de-conception","status":"publish","type":"post","link":"https:\/\/www.baginco.com\/fr\/stories\/temoignage-interview-sur-le-processus-de-conception\/","title":{"rendered":"T\u00e9moignage : interview sur le processus de conception"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;11658&#8243; img_size=&#8221;blog_small&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text el_class=&#8221;larger&#8221;]<\/p>\n<h1>T\u00e9moignage\u00a0: interview sur le processus de conception<\/h1>\n<p><span style=\"color: #5b0208;\"><strong>Lou Gabissou est une entreprise agricole fran\u00e7aise<\/strong><\/span> exploit\u00e9e par R\u00e9gis et sa fille Tiphaine. Ils produisent des c\u00e9r\u00e9ales qu\u2019ils transforment en farine et en p\u00e2tes. Lou Gabissou a souhait\u00e9 <span style=\"color: #5b0208;\"><strong>donner un coup de frais \u00e0 l\u2019identit\u00e9<\/strong> <\/span>de la marque afin d\u2019augmenter sa <span style=\"color: #5b0208;\"><strong>visibilit\u00e9<\/strong> <\/span>dans les rayons des magasins. Ils ont fait appel \u00e0 l\u2019<strong><span style=\"color: #5b0208;\">agence de conception graphique<\/span> <\/strong>Graphit\u00e9ine et nous avons d\u00e9velopp\u00e9 ensemble de <span style=\"color: #5b0208;\"><strong>nouveaux sachets pour leur farine et leurs p\u00e2tes<\/strong>.<\/span><\/p>\n<p><span style=\"color: #5b0208;\"><strong>Regardez ci-dessous les interviews<\/strong><\/span> dans lesquelles Tiphaine, de Lou Gabissou, et Marie, de Graphit\u00e9ine, reviennent sur le d\u00e9roulement du processus de conception.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h2>Qui sont le client et le concepteur graphique\u00a0?<\/h2>\n<p><span style=\"color: #5b0208;\"><strong>La conception d\u2019un nouveau sachet<\/strong><\/span> est un vrai<span style=\"color: #5b0208;\"> <strong>travail d\u2019\u00e9quipe<\/strong><\/span>. Nous collaborons \u00e9troitement avec le <span style=\"color: #5b0208;\"><strong>client<\/strong> <\/span>mais souvent aussi avec un <span style=\"color: #5b0208;\"><strong>concepteur graphique<\/strong><\/span>. C\u2019est la <span style=\"color: #5b0208;\"><strong>r\u00e9union des connaissances et perspectives de chacun<\/strong><\/span> qui permet d\u2019arriver au<span style=\"color: #5b0208;\"><strong> r\u00e9sultat souhait\u00e9<\/strong><\/span>.<\/p>\n<p>Le client, Lou Gabissou, avait choisi l\u2019agence de communication Graphit\u00e9ine. Dans les vid\u00e9os suivantes, <span style=\"color: #5b0208;\"><strong>Tiphaine et Marie parlent de leur travail<\/strong>.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=EflM4NYEDag&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Qu&#8217;est-ce qui \u00e9tait important dans un sachet ?<\/h2>\n<p>Les sachets peuvent \u00eatre <span style=\"color: #5b0208;\"><strong>con\u00e7us enti\u00e8rement sur mesure<\/strong> <\/span>pour qu\u2019ils soient <span style=\"color: #5b0208;\"><strong>parfaitement adapt\u00e9s \u00e0 la marque et au produit<\/strong>.<\/span> Le choix du <span style=\"color: #5b0208;\"><strong>papier<\/strong> <\/span>est important \u00e0 cet \u00e9gard. Par exemple, un papier kraft marron a un aspect et un toucher diff\u00e9rents d\u2019un papier blanc brillant. Il faut aussi tenir compte du <span style=\"color: #5b0208;\"><strong>produit \u00e0 emballer<\/strong><\/span>. Certains produits, comme des biscuits, requi\u00e8rent des finitions int\u00e9rieure et ext\u00e9rieure diff\u00e9rentes de celles n\u00e9cessaires pour la farine, par exemple, qui est un produit beaucoup plus fin.<\/p>\n<p>Dans la vid\u00e9o suivante, <span style=\"color: #5b0208;\"><strong>Tiphaine<\/strong> <\/span>explique, <span style=\"color: #5b0208;\"><strong>en tant que productrice de farine et de p\u00e2tes,<\/strong> <strong>ce qu\u2019elle juge important<\/strong> <\/span>au niveau de la conception des sachets, tandis que <span style=\"color: #5b0208;\"><strong>Marie<\/strong>, <strong>de son point de vue de communicante,<\/strong><\/span> passe en revue les points auxquels elle et son \u00e9quipe ont fait attention.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=qc3OEUBnUYs&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Quels conseils peuvent-elles donner aux autres\u00a0?<\/h2>\n<p>Cr\u00e9er un sachet sp\u00e9cifique n\u00e9cessite de faire <span style=\"color: #5b0208;\"><strong>de nombreux choix<\/strong><\/span>, qu\u2019il s\u2019agisse du type de papier, de l\u2019impression, de la pr\u00e9sence ou pas d\u2019une fen\u00eatre personnalis\u00e9e\u2026 Et pour garantir <strong><span style=\"color: #5b0208;\">une qualit\u00e9 sup\u00e9rieure<\/span>,<\/strong> il convient de respecter certaines <span style=\"color: #5b0208;\"><strong>exigences techniques <\/strong><\/span>propres aux sachets en papier \u00e0 fond plat. Parcourons ensemble l\u2019\u00e9tape dite de \u00ab <span style=\"color: #5b0208;\"><strong>pr\u00e9paration de l\u2019impression<\/strong><\/span>\u00a0\u00bb. Vous trouverez <a href=\"https:\/\/www.baginco.com\/fr\/stories\/le-prepresse-de-a-a-z\/\">ici<\/a> plus d\u2019informations \u00e0 ce sujet.<\/p>\n<p>Dans la vid\u00e9o suivante, Tiphaine et Marie expliquent <span style=\"color: #5b0208;\"><strong>ce qu\u2019elles ont appris tout au long du processus.<\/strong><\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=vbU8wgDLtF8&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;11658&#8243; img_size=&#8221;blog_small&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text el_class=&#8221;larger&#8221;] T\u00e9moignage\u00a0: interview sur le processus de conception Lou Gabissou est une entreprise agricole fran\u00e7aise exploit\u00e9e par R\u00e9gis et sa fille Tiphaine. Ils produisent des c\u00e9r\u00e9ales qu\u2019ils transforment en farine et en p\u00e2tes. Lou Gabissou a souhait\u00e9 donner un coup de frais \u00e0 l\u2019identit\u00e9 de la marque afin d\u2019augmenter sa [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":11658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[150],"tags":[],"class_list":["post-11718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9moignage : interview sur le processus de conception - Baginco<\/title>\n<meta name=\"description\" content=\"Regardez les interviews ci-dessous o\u00f9 le client et le graphiste racontent comment s&#039;est d\u00e9roul\u00e9 le processus de conception.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.baginco.com\/fr\/stories\/temoignage-interview-sur-le-processus-de-conception\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9moignage : interview sur le processus de conception - 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