{"id":9764,"date":"2021-04-19T13:58:46","date_gmt":"2021-04-19T11:58:46","guid":{"rendered":"https:\/\/www.baginco.com\/stories\/verhaal-achter-het-zakje-van-labels-naar-bedrukking\/"},"modified":"2021-04-21T16:18:29","modified_gmt":"2021-04-21T14:18:29","slug":"story-behind-the-bag-from-labels-to-printing","status":"publish","type":"post","link":"https:\/\/www.baginco.com\/en\/stories\/story-behind-the-bag-from-labels-to-printing\/","title":{"rendered":"Story behind the bag: from labels to printing"},"content":{"rendered":"

[vc_row][vc_column width=”1\/4″][vc_single_image image=”9633″ img_size=”medium”][\/vc_column][vc_column width=”3\/4″][vc_column_text el_class=”larger”]<\/p>\n

Story behind the bag: from labels to printing<\/h1>\n

Mathilde from Les Fermes du Ravillon has the floor<\/strong><\/span><\/h2>\n

Les Fermes du Ravillon used to package their grains in unprinted bags to which they attached a label. When this became too much work and too expensive, they switched to printed bags. Curious about their experience? Read the interview with Mathilde Godard.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Can you tell us a bit about Les Fermes du Ravillon?<\/strong><\/h2>\n

Les Fermes du Ravillon is an organisation of six farmers<\/span><\/strong>. We produce various kinds of grains<\/span><\/strong>, like lentils, quinoa, chickpeas and so on, but flour and pasta too<\/span><\/strong>. We\u2019ve been selling our grains for ten years now. We do everything ourselves and we only sell what we produce.[\/vc_column_text][vc_single_image image=”9638″ img_size=”medium”][vc_column_text]<\/p>\n

What type of bags do you use?<\/strong><\/h2>\n

Nowadays we use 500 gr and 1 kg bags. It\u2019s a glossy white bag<\/span><\/strong> that we can seal, with a round window<\/span><\/strong> to display the product.<\/p>\n

We deliberately chose white because you see very few white bags on the shelves<\/span><\/strong>. Direct sellers tend to go for kraft brown. We think white is more elegant, and it stands out better.<\/p>\n

Also nice to know, in the beginning we had a matt bag<\/span><\/strong>. When we switched to printed bags, we opted for glossy white. The label was shiny<\/span><\/strong>, and this way we got the same effect with printing<\/span><\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_single_image image=”9666″ img_size=”medium”][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”9671″ img_size=”medium”][\/vc_column][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

You used to stick labels on your bags. Tell us about that.\u00a0<\/strong><\/h2>\n

In the beginning, we had opted for labels, because at that time we didn’t have enough volumes to do a lot of printing. We started out like that. It wasn\u2019t difficult, but it took so much time.<\/span><\/strong> We were doing about 100 bags an hour.<\/p>\n

We attached two labels to each bag<\/span><\/strong>, on the front and back. And we had a window in one of the labels. That meant we had to be extra precise<\/span><\/strong> but on the other hand, we were able to position the labels properly<\/span> <\/strong>and the bags did not differ too much.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]

\n

We were doing about 100 bags an hour.<\/p>

— Mathilde Godard: les Fermes du Ravillon<\/p><\/div>\n<\/div>\n[vc_empty_space][vc_column_text]<\/p>\n

At a certain point, you switched from labels to printing. Why did you make the switch? And how did you find it?\u00a0<\/strong><\/h2>\n

When we started to have bigger volumes, it wasn\u2019t possible to carry on using labels. And we couldn\u2019t find any more volunteers<\/span><\/strong> to do it :-). In addition, the printed bags cost us less<\/span><\/strong> than unprinted bags plus labels.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

How did your customers react?\u00a0<\/strong><\/h2>\n

In the beginning, we had positive responses<\/span> <\/strong>to the visual. We didn\u2019t have any adverse reactions to the fact that we\u2019d switched to printing. It didn\u2019t really change anything. For customers the difference was not that great, but of course we saw the difference<\/span><\/strong>.<\/p>\n

 <\/p>\n

What is your advice to others? What did you learn in this process?\u00a0<\/strong><\/h2>\n

We had a few surprises because the first time we had our logo printed, the colours didn\u2019t match the labels exactly<\/span><\/strong>. That happened because we didn\u2019t understand each other properly to start with. We had asked for a printed sample of the bag so we could make improvements, but that isn\u2019t how you work.<\/p>\n

In the end, we sent you our labels for the next print run<\/span><\/strong>. You looked at the original label, adapted the colours of the design and did every to make the final printing as close to the label as possible.<\/p>\n

So if other clients work with labels, they should send them to you, because you really know how to make the conversion<\/span><\/strong>. That changed things for us. We got the end result we wanted, and we\u2019re very satisfied<\/span><\/strong>.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]

\n

If you work with labels, you should send them as an example to Baginco.<\/p>

— Mathilde Godard: les Fermes du Ravillon<\/p><\/div>\n<\/div>\n[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”9696″ img_size=”full”][vc_column_text]<\/p>\n

left: printing – right: label<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\n

Baginco Tip<\/strong><\/h2>\n

If you\u2019re able to visit us, you can come and approve the colours during printing<\/span><\/strong>. Interested? Don\u2019t hesitate to contact us<\/a>!<\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/4″][vc_single_image image=”9633″ img_size=”medium”][\/vc_column][vc_column width=”3\/4″][vc_column_text el_class=”larger”] Story behind the bag: from labels to printing Mathilde from Les Fermes du Ravillon has the floor Les Fermes du Ravillon used to package their grains in unprinted bags to which they attached a label. When this became too much work and too expensive, they switched to printed bags. 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