Story behind the bag: interview about the design process
Lou Gabissou is a farm in France that is run by father Régis and daughter Tiphaine. They produce cereals from which they make flour and pasta. Lou Gabissou needed to refresh its identity and wanted more visibility on the supermarket shelves. They engaged communication agency Graphitéine and together we designed new bags for their flour and pasta.
Watch the interviews below in which Tiphaine of Lou Gabissou and Marie of Graphitéine tell their story of how they experienced the design process.
Who are the client and the graphic designer?
Designing a new bag is a real team effort. We work not only with the client but often also with a graphic designer. By combining everyone’s individual knowledge and perspective we arrive at the desired result.
The client, Lou Gabissou, had selected communications agency Graphitéine. In the following video Tiphaine and Marie introduce themselves.
What did they find important in a bag?
Bags can be fully custom-designed. In doing so, you give it the appearance that fits your brand and product. The choice of paper is very important in this. For example, a brown kraft paper has a completely different look & feel to a glossy white paper. You must also take into account the product you are going to pack. Some products, such as cookies, require a different inner and outer finish than for example flour, which is much finer.
In the following video Tiphaine explains what, as a producer of flour and pasta, she found important in the composition of the bags. And Marie explains what she and her team took into account from their communications point of view.
What tips would they like to pass on to others?
There are many options of paper types, printing, whether or not to have a personalised window, and so on…in order to arrive at your perfect bag. In order to guarantee very high quality, the technical specifications that apply to block bottom paper bags must be complied with. All this is covered in the process called “prepress“. You will find more information about this here.
In the following video, Tiphaine and Marie explain what they learned during the entire process.